What is CRM Software?
CRM software is a tool that helps businesses manage customer interactions and relationships. It is designed to streamline sales, marketing, and customer service processes by providing a centralized database of customer information. With a CRM software, businesses can track customer behavior, preferences, and history to provide personalized customer experiences. It also allows businesses to automate repetitive tasks, such as lead generation, email marketing, and follow-ups, to save time and resources.